Glory Days of Marketing – What Does That Look Like?

Have you heard of the concept of “Glory Days”? Basically what this means is those days when we are at the height of our success, vibrant health, or social desirability. Often this is associated with our youth, but Glory Days can actually come at any time in our lives. They are sustained times when we shine with vigor, our actions are effortlessly successful, and we hit that point of flow where it seems we “can do no wrong”. We are pitch perfect and whatever we do seems flawless. These times don’t last forever (or they wouldn’t be called Glory Days). Let’s take a minute to look at what the Glory Days of marketing might look like.

1) You attract the attention of your target market.

When you’re experiencing Glory Days, it’s easy to get the attention of your target market. They notice you. They are interested in your services. They recognize that you offer something they are looking for. It’s easy for them to imagine that your services could deliver the results they want to have. You feel very visible to your market and it’s not a huge effort to get that attention.

2) Your target market contacts you, asks you questions, and wants more information.

When you’re experiencing the Glory Days of marketing, your target market contacts you-by phone, e-mail, or from your web site. They have questions they want to ask you about how your services work. They have enough information that you don’t have to start at the beginning with them. They are eager to learn more and to find out what they need to know to buy. All this happens in an easy, informal, and low pressure way. It feels natural, unforced.

3) Your marketing is successful at delivering prospects who understand your business and want to pursue working with you.

When a prospect calls you, they already have some understanding about what you do. They know how you services work, how you work, and the benefits they might expect from working with you. They’ve already got a good idea about how you could help them. They have been able to inform themselves (probably from your website). They are already sincerely considering working with you, and engaging your services. It’s fairly easy to close these deals.

4) You don’t have to “chase” your prospects.

You don’t spend your marketing time “chasing” your prospects. They come to you. They aren’t avoiding you or disinterested in your services. They take your phone calls and answer your e-mails. They welcome connecting with and conversing with you. They are curious about your services and feel excited that you might be the answer to their problem. Relating to them feels more like a dance than avoidance.

5) It is relatively easy to convert a prospect into a client.

When you are having the Glory Days of marketing, it’s simple and easy to convert a prospect into a client. It is almost as if they are asking to be your client and you simply have to go through the motions of closing them. They know what they want. You can provide it. They know that you can provide it. They simply want you to reassure them that indeed you can and will solve their problem.

These are the Glory Days of marketing and comprise an excellent description of what you should aim for in all your marketing. When you are experiencing the Glory Days of Marketing, you’ve achieved the most desired marketing results possible. Take note of what you are doing and do more of it.

Contextualizing Modern Bodybuilding in Health and Fitness

Bodybuilding health is a new concept that finds a very stratified society. We are bodybuilders and they are just fitness trainers. The feeling is mutual the other way round. The concept of marrying health and fitness into bodybuilding training is alien to us and even opposed at some quarters. Let us take a brief walk through the history of bodybuilding so that you may appreciate why bodybuilding health is the hybrid engagement that best fits your life.

Eugen Sandow, our honored father of the modern bodybuilding as we know it, started the art at around 1880’s. His sole intent was to reconfigure his physique attractively for public display. To him muscles became the ultimate achievement of bodybuilding training. That is the heritage granted us all through the decades up to the moment Dexter Jackson lifted up the 2008 Mr. Olympia trophy, and even today. Through all these years, bodybuilding was never been meant to improve one’s health and quality of life. It was all an addiction to muscle mass, muscle strength, pump and physique dimensions.

When the first-ever grand bodybuilding competition hit the America continent on January 16, 1904 at the New York’s Madison Sq. Garden, Al Treloar won because he was the most masculine and not because he was healthy or because he was leading a good life.

Joe Weider and his brother Ben came into the game to facilitate a more specialized muscle-based bodybuilding training that had nothing to offer the health and fitness of an individual. Theirs was the muscle mass business. Larry Scott, the muscle legend, Sergio Oliva and Serge Nubret were the stars of the 60’s muscle mass decade.

Every bodybuilder worth his or her salt loves the three decades spanning from 1960 to 1990. These were the decades in which bodybuilding became the most noble of all training regimens ever known to man. It gained prestige and prominence across the globe.

Just ask the IFBB. They will tell you a tale of smudging success and infinite returns. But what do you know? These were the decades in which anabolic steroids came into the scene and ruled bodybuilding training. Anabolic steroids became a staple diet not only in bodybuilding but also in others sports. Nevertheless, it was in bodybuilding that it lived as a legit diet until the governments came to the rescue with policy enactments.

We who are conversant with the bodybuilding lore know that these decades saw the rise of unbelievable mass monsters. Name the greatest among them, the indomitable Arnold Schwarzenegger or the peers along him the likes of Lou Ferrigno, Franco Columbu, Dorian Yates and Lee Haney. Do not forget the building of a man, legendary Ronnie Coleman or Paul DeMayo for that matter. These noble men defied all norms, crafted history, set trends, dominated the globe and touched the zenith of bodybuilding glory. However, while looking like gods from the outside, most of these legends were living on anabolics, the amount that would fell an elephant.

The debate here will not be whether they were right or wrong. It is not even, whether anabolic steroids are good or bad. It is about what medical research has authenticated. Bodybuilding on anabolic steroids is buying a ticket to the grave. It is a total disregard of health. The sad thing is that even if anabolic steroids are banned and regulated today, they are the chief aides in modern bodybuilding even now. A cursed inheritance it is, accrued from ages when health and fitness were separated from bodybuilding training.

Every time an individual pursues a bodybuilding program without the sole intent of developing a supremely healthy and fit physique, he or she falls prey to anabolic steroids soon or later, or at least to the abuse of bodybuilding supplements. At the end, a bodybuilding program becomes the path to cancer, to kidney failure, to hypertension, to heart problems, to dysfunctional sexual organs, to skin complications and to a myriad of health complications.

That is why modern bodybuilding emphasizes the hybrid of bodybuilding training with contemporary health and fitness practices. We have learnt from the mistakes of the past and we are determined not to make them again. Our health depends on it, even as we pump iron. To any natural bodybuilding fan, bodybuilding health is the new dimension that marries bodybuilding programs to health and fitness.

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

The Glory of God

2 Corinthians 5:17 tells that if if any man be in Christ, he is a new creature: old things have passed away; behold, all things are become new. The will of God is for us all to accept Jesus. After we accept Jesus as Lord and Savior, we become new creatures. God begins to transform us into what He originally planned for us to be. The plan is not for us to remain the same after receiving Jesus. There is still too much flesh and the world involved. We must be cultivated. Jesus is the bridge that connects us to the glory of God. The glory is not in the original creation but it is in the transformation of what has been created. A butterfly is not a butterfly at birth. You have the egg that produces the caterpillar. The caterpillar goes into the cocoon which is transformed into the butterfly. What glory does the egg bring when you have the beauty of the butterfly? That is the real glory. We are told that the earth was created but it had no form. We are also told that it was not until the 6th day after the creation of the earth that God said, Behold, everything that He had made was very good. The 7th day was God’s glory. We all are a work in progress. The transformation in us and of us reveals His true glory.

How do we submit to the will of God? Let your will die. Deny yourself. Put yourself on the spinning wheel and let God do as He pleases. We are like clay ready to be formed. Clay can be shaped and molded unless it has been hardened. If the clay has been hardened and has not been shaped into what the potter is pleased with, it has to be broken to be put back together again. I have been that clay that has broken so that God can reshape me into He wants me to be. Egos, pride, desires of this world sometimes get in the way and God has to break us to reshape us into the vessels that He wants us to be. The glory is in the vessel, not the clay.

We must pursue God despite our afflictions. His glory does not come free. God allows us to go through some things for us to have respect for what is revealed. There will be opposition and oppression. There will be affliction. And guess what? We do not have to do anything to deserve it but be a child of God.

Exodus 1:9-11 9And he (new King of Egypt) said unto his people, Behold, the people of the children of Israel are more and mightier than we: 10 – Come on, let us deal wisely with them; lest they multiply, and it come to pass, that, when there falleth out any war, they join also unto our enemies, and fight against us, and so get them up out of the land. 11 – Therefore they did set over them taskmasters to afflict them with their burdens. And they built for Pharaoh treasure cities, Pithom and Raamses. The devil will mess with your finances, health, and family. He has your address. He will mail you affliction and oppression and will not charge you for the postage. Isn’t that just nice of the devil? But your afflictions give you a chance to build faith and for God to show you His glory.

Many people talk about seeing God’s glory but they never want to go through anything. We may see sickness, oppression and persecution. It is part of the package of being a Christian. The good thing is that God will change the situation. Job 5:18 tells us that the Lord wounds but He also binds up; He injures but He also heals. That does not mean that God actually wounds and that He injures. But God will allow certain things to take place because this life is full of sin and tests. This gives God a chance to step up. If there is no itch, how can God scratch? If there is no wound, how can He bind up? If there is no injury, how can God heal? The glory comes when God is able to bind up. It comes when He is able to heal.

There will be mountains that we must climb to get to God’s glory. Moses did what it took to be in the presence of God. Where His presence is, the glory is.

My daughter takes martial arts classes. They have to stretch when the kids get there. Then there is an obstacle course following the exercises. She has to go through the obstacle course to move forward. There are some things that she has to climb over, go under, go around, and go through. At the end of the obstacle are the reward and the glory. We must go through the same thing.

Moses had the glory of God all on him. We too must climb to new heights to get to the glory of God. Moses pursued God above others. We will come across danger on our way up. There will be mountain lions trying to devour us, snakes trying to bite and poison us, and bears trying to crush the life out of us on our way up to glory. God wants to elevate us and give us a new countenance. He wants others to see His glory upon us. Will we allow mountains to separate us from His glory? Will we continue to move forward in faith to get closer to God? Our faith, our obedience and our intimacy with God play an important part in God showing up on our behalf.

God will use your situation to bring Him glory. He will heal you even if you are in a dead situation. Jesus tells Mary and Martha in John 11:4 that Lazarus’s sickness is not unto death, but for the glory of God, that the Son of God might be glorified thereby. Lazarus died and was resurrected so that God could be glorified. He will resurrect us. In the same, God will use our situations to bring others to Christ.

Jesus said that He prayed to God out loud so that the unbelievers could hear Him and that they would know that Jesus was truly the Son of God and that He may be glorified.

There was a lady that I recently ran into that gave me her testimony. She has been healed from three types of cancer. Her cancer brought her and others around her closer to God. God will use your situation as well to draw others near.

We will have battles (sickness, financial issues, family and friends), in life but the war has already been won. That is the hope that we can stand on as Christians. As long as we keep our hands raised to God, glorifying Him, we will win our battles. Exodus 17:11-12. And it came to pass, when Moses held up his hand, that Israel prevailed: and when he let down his hand, Amalek prevailed. But Moses hands were heavy; and they took a stone, and put it under him, and he sat thereon; and Aaron and Hur stayed up his hands, the one on the one side, and the other on the other side; and his hands were steady until the going down of the sun.

Moses depended on God to win the battle. He knew that as long as he followed the instructions of God, God’s glory will be present and the battle would be won. Even when we find ourselves being tired in the midst of the battle and we no longer feel like raising our hands to the Lord, we can be assured that God will put people in place to help us win the battle.

We must stay away from self glory. We have found ourselves in a world in which people do not give God the glory He deserves. Instead of giving God the glory, we often put ourselves in position to steal His glory. We want recognition for everything; we want to be seen; and we want to be heard. Isaiah 42:8 – 8I am the LORD: that is my name: and my glory will I not give to another, neither my praise to graven images. There is no room for self glory.

We must continually submit to the will of God. We must pursue God with persistence despite our afflictions, our troubles. We must stay away from self glory. These are the things that will keep us close to God’s glory.